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Tenderloin Neon-Matchbook Tour (Part 2)

  • Tenderloin Museum 398 Eddy Street San Francisco, CA, 94102 (map)

The return of our popular Tenderloin Neon and Matchbook tour with San Francisco Neon (Part 2)

Thu, Feb 24, 2022 | 6:45 PM – 8:00 PM PST

Revisit mid-century San Francisco through photos and videos of vintage matchbooks and neon signs from the nightclubs, hotels, and late-night greasy spoons that shaped Tenderloin nightlife. Back by popular demand, this virtual tour features imagery and stories researched by hosts Katie Conry from the Tenderloin Museum with Al Barna of SF Neon. This tour is back by popular demand!

This event is part of Seasons of Neon, an ongoing series of illuminating talks and tours presented by the Tenderloin Museum and SF Neon that celebrate the publication of Neon: A Light History (Giant Orange Press, 2021) and explore San Francisco history through the city’s rich legacy of iconic glowing signs.

Existing at the intersection of material culture and built environment, neon signs are emblematic of the many small businesses that comprise a vital thread in the dynamic tapestry of the urban ecosystem. The Tenderloin and Mid-Market sport the densest concentration of extant neon in the Bay Area, which makes the Tenderloin Museum an ideal forum to consider neon and its powerful, often overlooked ability to chronicle a city and its people.

Free | Suggested donation of $10.

Register Here: https://www.eventbrite.com/e/tenderloin-neon-matchbook-tour-tickets-236768961337

Those who register will get links to watch the tour live on Zoom or as a recorded video available on YouTube for one week after the event.

All photos © SF Neon, Matchbooks from the "Match Book".

You might be interested in purchasing a copy of the Tenderloin Museum's fascinating collection of matchbooks in “The Matchbook” book. The cover even has a striker on the spine!